Ryzenforge

Case study

Auxin Shipping CRM: from leads and attendance to vessel operations

Leads and tasks screen in the Auxin Shipping CRM
Leads and tasks screen in the Auxin Shipping CRM

The problem

A ship chartering business runs on two things at once: a sales pipeline of enquiries, fixtures and the people behind them, and an operations calendar where every voyage is a sequence of tasks with dates that depend on each other. Auxin Shipping had both living across spreadsheets, phone notes and chat, with follow-ups that depended on somebody remembering and no single view of the month.

What we built

Phase 1 is an HR and sales CRM: leads and the pipeline, tasks, meetings, attendance and documents in one system, with roles and permissions so each person sees what they should. It is hosted at auxincrm.cloud and supported by Ryzenforge.

Phase 2 adds vessel operations: voyage task templates with milestone offsets, so a template generates the daily tasks for each leg of a voyage from its dates; daily tasks per leg; and operations and report views on top.

It is built the way every Ryzenforge CRM is built: around the client's own process, with RyzenOS as the base, quoted per phase so the price is fixed before work starts, and hosted, backed up and supported inside the monthly fee.

How the work ran

Custom software at Ryzenforge runs in phases with a fixed price before each one starts. A scoping call sets what the first version must do and what waits for a later release, written as a one-page scope that both sides sign off, with 70 percent to start. Design comes first, so the screens are agreed before a line of code is written, then the build, then testing on real devices with three revision rounds. At launch the remaining 30 percent is paid and the source code and every account are handed over. Hosting, backups, monitoring and support continue under a monthly fee, with a person on WhatsApp when something needs changing.

The result

A first version in the team's hands, then phases: the CRM Auxin uses for sales and HR, with operations following on the same system rather than in a second tool.

What runs it

RyzenOS as the base: a React front end with a Node.js and PostgreSQL back end, multi-tenant with a subdomain per client.

Custom CRMs are setup from Rs 60,000, then Rs 3,000 to 6,000 a month hosted and supported. CRM development has the lane and the process.

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